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The New Climate War: The Fight to Take Back Our Planet

The New Climate War: The Fight to Take Back Our Planet

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Shortlisted for the FT/McKinsey Business Book of the Year awardA renowned climate scientist shows how fossil fuel companies have waged a thirty-year campaign to deflect blame and responsibility and delay action on climate change, and offers a battle plan for how we can save the planet.Recycle. Fly less. Eat less meat. These are some of the ways that we've been told can slow climate change. But the inordinate emphasis on individual behavior is the result of a marketing campaign that has succeeded in placing the responsibility for fixing climate change squarely on the shoulders of individuals.

The New Climate War

A common-sense, attainable approach to carbon pricing- and a revision of the well-intentioned but flawed currently proposed version of the Green New Deal;

Allowing renewable energy to compete fairly against fossil fuels

Debunking the false narratives and arguments that have worked their way into the climate debate and driven a wedge between even those who support climate change solutions

Combatting climate doomism and despair-mongering
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